Plans to revive the dwindling Quix symbol group and triple its estate by 2007 have been unveiled after the loss of many retailers to rivals.
The National Federation of Retail Newsagents introduced Quix in 2000. It consisted of the Quix c-store package and News Etc for retailers wanting a broad CTN offering. Initially, the NFRN pushed the convenience format but now says three quarters of prospective symbol group applicants only want News Etc.
Quix project director Steve Berry said: “We’re launching new look fascias later this year. We’ll also be launching Shop in a Box, a Quix News Etc template for 500 sq ft shops.”
Store numbers have fallen from 100 to 17, including seven Quix News Etc outlets. Industry sources indicated retailers had spurned the Quix package in favour of less expensive options. “Quix is a good format, but it’s expensive,” said one.