Biscuit brand Rocky is seeking to gain greater playground credibility among image-conscious eight to 11-year-olds with a number of new lines.
Rocky RUKs, which maker Fox’s Biscuits says stands for R U Kool, is a sandwich of caramel and chocolate cream between two crunchy chocolate biscuits, branded with a cut-out R (rsp: 69p for a pack of eight).
Packaging comes in the form of a silver foil wrapper to ensure strong shelf standout in the kids’ biscuit fixture.
Fox’s is further looking to curry favour with school children with its limited edition Double Trouble. The biscuit bar consists of a white chocolate cream filling combined with crunchy Rocky biscuit pieces covered in milk chocolate (rsp: 89p for six).