They may be plugging soft drinks but those folks over at Britvic know that, to really get a group of hacks partying, copious amounts of the hard stuff usually works. And what better venue than a fine summer's evening racing at Newmarket?
Britvic certainly had Lady Luck shining down on it. The first sign that all was going well was when The Tote had to send out for more money - twice.
The Grocer's own punter had the first three winning races, but it was the novice in the corner that really raced ahead, turning a £2 quadbet flutter into £900.
According to The Tote, it had been the luckiest group for a long time.
And, just in case you were among the few unfortunates who came out with a loss, Britvic had one more card up its sleeve - a night's musical entertainment. If the singing and headbanging were anything to go by, it seems many food and drink journalists are closet fans of the mighty Quo.