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Simply Mega is the latest brand to attempt to get a foothold in the highly competitive adult soft drinks category, promoting the products’ added health benefits as a selling point.Developed by the Food Brands Group, three flavours are being...
Food Brands Group has extended its guarana-enriched hot drinks brand Rocket Fuel with three new products in a bid to attract a younger audience to the hot beverages aisle.Rocket Fuel was originally discovered by The Grocer last year at the...
The red berry and citrus flavour included caffeine and guarana and was positioned as an all-day boost rather than a mixer.
The 500ml PET bottles had sports caps and were aimed at the usual energy drinks market of 18 to 30-year-olds.
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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