Reckitt Benckiser is launching what it claims is its best ever Finish Quantum. 

The newly formulated and packaged dishwasher product, which is rolling out now, offers superior cleaning and unprecedented shine, thanks to a three-chamber tablet design, the company claims. It is coated in a soluble wrapper that dissolves completely in the wash and is sold in a new waterproof and re-sealable plastic pouch. 

Value sales of Finish have remained relatively flat over the past year, up 0.2% to £132m but volumes have fallen 1.4% [Nielsen 52 w/e 3 September 2011].