?Declutter the front-of-store lunch chiller cabinets, making the delineation between product types clearer in order to speed up the shopper's journey. Use more colour coding for filling types. Help shoppers to deselect items they do not want so they can focus on items they do like - time is precious to these shoppers.

?Make sure that the flow of browsing / purchasing is from main lunch item to snack to drink to encourage maximum take-up.

?Extend the range of snacks to include fruits and healthier snacking alternatives.

?Consider variety - a high proportion of these shoppers are frequent lunchtime shoppers and can become over familiar and bored with the same offerings. This may prompt a change of store.

?Provide inspiration to mums, highlighting promotions and several products that would complement each other in the lunchbox.