?'Grab and go' is the main shopping behaviour being displayed by shoppers. Ensure that they can find what they are looking for by clearly demarcating the sectors.

?An encouraging number of shoppers are looking to complement their regular hot drinks with a change every now and then. Speciality coffees and fruit/herbal teas are taking on this role and act as a bridge between standard tea and coffee. Retailers should consider siting them adjacent to each other.

?Some shoppers are looking for more organic and fair trade products. Retailers should highlight these products on the shelves, because if they are not highly visible shoppers will assume they are not stocked.

?Shoppers are reading the pack information on herbal and fruit teas and on instant coffees. This implies that more information could be included on the front of packs or on PoS to help consumers make a more informed purchase.