Household paper producer Georgia-Pacific aims to reposition its Thirst Pockets kitchen towels range by focusing on absorbency. New packs, said to be 25% more absorbent than previous ones, roll out next month. They feature three new print designs ­ one with red and yellow chillis and peppers, another with a blue and purple script motif and a third with a rustic theme. A marketing campaign comprising national TV advertising, door drop activity, magazine advertorials and a tailored instore promotions programme is planned for the autumn. Category manager Claire Nield said research had shown absorbency to be one of the key features consumers wanted from the category. {{P&P }}