But Red Mill believes it can now go one step better with its own sharing range. Three offerings get an initial launch, all retailing at less than £1 - a 200g bag of Tortillas in Cool and Tangy Cheese flavours, a 70g offering of Prawn Crackers and 90g Mini Pappadums.
Rolling out now, the company is positioning the range at the independent c-store market via wholesalers and cash and carries. In particular, it aims to provide a “value focused alternative to existing brands” such as Walkers’ Sensations and Doritos ranges.
MD James McKinney said:
“We’ve identified a gap in the market for a better value ethnic snack product and Red Mill has the credentials to deliver.
“Our new range will give retailers without their own branded range a value offering which reflects their retail stance, keeping the price below the pound mark to appeal to price-conscious snack buyers.”