Red Mill Snack Foods is celebrating the launch of its new Patak's branded Mini Pappadums and Kasoori Bites impulse packs with an instore competition to see top West End musical Bombay Dreams.
Competition entry forms are being displayed in dispensers attached to dump bins in more than 500 CTNs with introductory offers running until the end of the year.
The Patak's Authentic Indian Snacks and Dips range was launched 18 months ago. Red Mill MD Garry Nield said: "Snack buyers want a wider variety of tastes and our new impulse packs satisfy this."