Red Square is returning to TV as part of a £8m campaign for the brand. A new series of commercials featuring comedian Avid Merrion will air on ITV, Channel Four and on satellite TV for three weeks from March 10.
The 10 and 20 second commercials in the What colour's your Red Square' series focus on the range's variants and sizes. The advertising run will coincide with the introduction of multipack formats for the brand in the multiples. A number of retailers have already agreed to stock the new sizes which include packs of 4, 8 and 12.
Halewood International's marketing manager, Richard Clark, said: "The fact that big retailers like Asda have already agreed to stock these new products on top of our existing offerings is a big boost for Red Square, and shows that the big players still have faith in the PPS category."