Halewood International is reinforcing its commitment to the premium packaged spirits sector with an £18m marketing support budget. Marketing manager Richard Clark says: "The market will split into two distinct areas, premium and value brands. "Despite the increase in wholesale and retail prices we believe growth will continue as consumers will continue to demand PPS brands." Halewood is reviewing its liquid formulations and pricing strategies for the company's key brands, Red Square and Caribbean Twist. Clark maintains all the brand owners are examining, though not necessarily changing, their policies. "Our activity includes taking advantage of the at-home summer and Christmas party markets with special focus on 275ml 12 packs and the big 70cl bottles of Red Square and Caribbean Twist." Clark says activities this year for Red Square include sponsorship of the Schooldisco.com club tour, the MTV Mediterranean Club tour, Ibiza holiday promotions in consumer magazines, radio sponsorship, the Destination Red Square TV advertising and off licence shop front signage initiatives. "We will also be developing our new product programmes," he says. {{FOCUS SPECIALS }}