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Bass has added a twist to its latest TV campaign for Reef, its still, premium packaged spirit.
The latest visual techniques have been used for a new ad which allows the brand's heroines to unnaturally stretch and twist their way around a nightclub...
The independent sector is moving into beer multipacks after a slow start, according to Bass.
The four pack still dominates the trade channel but the brewer said the figures for its 12 packs show the retailers are getting behind them.
It said the...
Brewers are still waiting for a long hot spell to boost beer sales.
So far the summer sunshine, at best, has been sporadic and temperatures are below average.
Bass sales director Kevin Brownsey said: "In early June there was a prolonged hot spell...
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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