Bass has added a twist to its latest TV campaign for Reef, its still, premium packaged spirit. The latest visual techniques have been used for a new ad which allows the brand's heroines to unnaturally stretch and twist their way around a nightclub to get at their favourite drink. The ad makes its debut on Friday and will run on terrestrial and satellite TV until the new year. It cost £1m to produce and will be followed up by a second in March. Both will be used in an £8m TV campaign running until the end of next year. Sales director John Holberry said: "Sales of the brand continue to increase and are growing three times faster than the market. "In the off-trade, Reef has increased distribution by 80% and doubled its rate of sale in the past 12 months. This ad will reinforce the brand as the ultimate drink for a girls' night out." Reef is sold in four flavours and retails at £1.29. {{DRINKS }}