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The independent sector is moving into beer multipacks after a slow start, according to Bass.
The four pack still dominates the trade channel but the brewer said the figures for its 12 packs show the retailers are getting behind them.
It said the...
Brewers are still waiting for a long hot spell to boost beer sales.
So far the summer sunshine, at best, has been sporadic and temperatures are below average.
Bass sales director Kevin Brownsey said: "In early June there was a prolonged hot spell...
A three-month long campaign for the still PPS Reef began this week.
Bass is spending £7m on the brand this year which includes a five-week TV ad burst on ITV which began this week. The ad, a rerun, features three Reef girls and their novel catch...
With their wealth of farming knowledge and expertise on nose to tail butchery and native breeds, it quickly becomes clear
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
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