Adams is backing its Halls Soothers medicated confectionery with a £2m press and radio campaign running until November as part of a £5m spend.
Piriton allergy treatment is back on TV after three years as part of a £1.9m package from parent...
Medicated sweets manufacturer Adams is backing its Halls brand with £2m of advertising this winter the first time it has increased marketing support in the fourth quarter.
It is also gearing up for a £4m marketing spend throughout 2002.
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