>>imperial Tobacco bucks falling trend

The total cigarette market was down by 1.3% on the previous year as consumers continue to switch to budget products, which are becoming more widely available thanks to innovation from many of the main players.
Imperial Tobacco’s Lambert & Butler continues to be the runaway success in the market, with sales rising 3.4% to £1.29bn, although the company’s budget brand Richmond is hot on its heels, with both its Superkings and King Size growing.
Richmond’s smooth and menthol variants also performed well, emphasising the strength of the overall brand.
Premium brands have had a less promising year, however. Benson & Hedges Gold fell 6.6% in value and Silk Cut Purple was down 2.7%. Marlboro Gold, however, continued to grow, up by 0.8%.
Produced for The Grocer by ACNielsen. For more information visit www.acnielsen.com