Two of the frozen pizza category’s biggest names are rolling out new offerings.

Schwan’s is adding four Brick Oven pizzas to its Freschetta range, while Green Isle Foods is expanding its Goodfella’s brand with six products under a new Delicia sub-brand.

Both are aimed at replicating restaurant quality, with Freschetta Brick Oven boasting “a crispy fire-baked crust” and an irregular shape for a home-made look. Delicia sports packaging that aims to capture “the essence of outdoor Italian family life”.

Freschetta brand manager Lee Walker said his company’s newcomer, priced at £2.99, had listings in Iceland and Morrisons and offered “freshness and quality”.

Green Isle will support Goodfella’s Delicia, which retails at £2.09 for a 10-inch pizza, with a national sampling roadshow.