An estimated 48,000 independent retailers took part in the inaugural National Independents' Week, holding street parties, tasting sessions and in-store celebrations, said organisers.
Some 30,000 independent c-stores and rural stores took advantage of special offers from wholesalers.
A record 5,000 stores received NIW kits including t-shirts, caps, balloons and stickers. Another 18,000 independent newsagents stocked the Daily Mirror and Daily Record, which ran money-off coupon promotions to celebrate NIW, which ran from 4-11 June.
These promotions were estimated to have been seen by three and a half million people.
Independent retailer Sid Ali, who owns three Scottish Nisa-Today's stores, reported his busiest trading day ever on 9 June at his store in Mintlaw, Aberdeenshire.
His sales grew from an average of £4,000 to £6,000 while customer numbers rose from 1,000 to 1,500, thanks to NIW displays, extra stock and hot weather.