Suppliers say retailers may be taking instore availability more seriously, but are still not doing enough to tackle its causes, say senior executives quizzed for our latest reader panel
In addition, 38% say the problem has got worse in the past 12 months, while 54% say that it’s a mixed picture with some retailers doing better on availability than others.
They say the most common reasons for products being out of stock are poor forecasting, promotional planning and communication. However, many said the last 50 yards in a store remained a major concern.
We also asked our panel for their views on retailer initiatives where suppliers send in staff to stores to keep shelves stocked, particularly during busy periods.
Our panel was split on this, with 46% saying it was a good idea and an equal amount saying it was not. “It is ironic we have to supply free labour in this way,” said one.
>>p39 Gaps in the action