Wine and picnic

Pinickers are becoming more adventurous in their tastes, a survey has suggested

94 million picnics will take place in the UK this year, with the average person picnicking at least three times.

The average consumer spends more than £26 on food per picnic and is most likely to buy crusty bread, a survey by has suggested. The online voucher site found that 60% of shoppers list crusty bread as a picnic essential, with pork pies, sausage rolls, cheeses and cold meat platters also topping the list.

The survey found that picnickers are becoming more adventurous, with olives, stuffed vine leaves and sundried tomatoes 350% more likely to appear in today’s basket than they would have a generation ago. 

“Getting seasonal stocks right at any time of year can be difficult but the volatile nature of British summertime can make it almost impossible for retailers to predict what consumers will be buying,” said the site’s co-founder Duncan Jennings.

“[But] while BBQs are strictly an outdoor activity, one in four Brits will picnic in the car if it’s raining, so prudent retailers should ensure they have a supply of finger and buffet-style food to meet the needs of the 70% of British consumers who say they’ll picnic this year.”

Anyone for a picnic? The Grocer team picks its favourite spots.