Supermarket buyers believe that there is the potential to revive consumer interest in white sprouting broccoli, according to Jim Juby, technologist at Surrey-based vegetable breeder Tozer Seeds.
The crop, which was originally grown in the West Country as an early brassica, was superseded by cauliflower.
Juby said that as a result of the growing popularity of purple sprouting broccoli,
Calabrese and the trade-marked hybrid Tenderstem, demand could turn full circle.
Dr Sarah Jennings, who heads product development, said that it could be eaten raw, offering potential for the prepared salads market.
Tozer has retained many of the old strains and improved selection allows a higher spear count and a greater number of florets that are less susceptible to browning. It aims to extend the season into late spring.