Green Isle Foods is positioning its Goodfella’s frozen pizza as restaurant quality as part of a total refreshment of the brand.
A £5m TV advertising campaign, which breaks next week across the UK and Ireland, features an Italian pulling a number of stunts to get people into his restaurant but failing as his customers are at home eating Goodfella’s pizzas.
More details in this week’s copy of The Grocer magazine.
A £5m TV advertising campaign, which breaks next week across the UK and Ireland, features an Italian pulling a number of stunts to get people into his restaurant but failing as his customers are at home eating Goodfella’s pizzas.
More details in this week’s copy of The Grocer magazine.
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