Rémy Martin is being given its first new look in nearly a decade in a bid to reinforce its premium qualities.
The famous green frosted bottle will remain, but from this month the bottle will bear a new red label and the Rémy Martin Centaur will also feature more strongly in the design.
The number one VSOP will be sold in a new gift carton with a luxurious red and black finish, incorporating an outline of the bottle to provide greater shelf presence.
The company is targeting existing customers and new and younger drinkers.
“This stylish new look creates an even more attractive product, underlining our status as a contemporary, luxury brand,” said Alison Graham,Maxxium UK senior marketing manager.