The October issue of Prima magazine has been given a fresh new look, according to National Magazines. Natmag says the title will look dramatically different. It is now perfect bound with a glossy cover and a more stylish feel. Publisher Fiona Marcar says: "Our magazine is evolving to reflect how our readers' lives are changing. That's how you stay at Number One. "We will be promoting the new-look Prima with three high value covermounts (a tote bag, a vanity case and a wallet) on the October, November and December issues." {{CTN }}