London Underground passengers are to be targeted in the latest round of Think Red, Think Côtes du Rhône advertising. Beginning later this month, the campaign on the Tube will then switch to lifestyle magazines from April to June. The ads feature two new executions in the cartoon series and continue the theme of a red world. The French wine region has used the colour-coded campaign for the past five years in the UK and internationally in its effort to build a global image for Côtes du Rhône. It aims to set it apart from other French wine regions as well as the international competition, and position it as a forward thinking progressive region in the minds of the trade and consumers. The region is planning to develop the campaign further later in the year when it will be supported by promotional and sampling activities. {{DRINKS }}