absofruitly Rsp: £1.19 for 340g Centura Foods' first premium jam, Robertson's Absofruitly, made its debut late September and early indications show the move into premium was a wise one. The curvaceous glass jar, which shows off its fruity contents to great advantage, gives it an extra boost. The jam had its best sales in November ­ £10,000. Average four-weekly sales since launch: £7,500. {{FOCUS SPECIALS }}