Unilever-backed meal kits company Rocket has started a trial with Boots at its store in Holborn, London.
The store is selling Rocket’s Bags I Cook meal kits, new Let Off Steam steamer meals, the Take it Away takeaway meals and desserts.
A spokesman for Rocket said: “We are excited about the Boots trial. They’re a retailer with a successful lunch business who have identified an opportunity for dinner sales.
“This complements Rocket’s strategy of finding convenience channels ideal for busy commuters to grab dinner on the way home.”
The store is selling Rocket’s Bags I Cook meal kits, new Let Off Steam steamer meals, the Take it Away takeaway meals and desserts.
A spokesman for Rocket said: “We are excited about the Boots trial. They’re a retailer with a successful lunch business who have identified an opportunity for dinner sales.
“This complements Rocket’s strategy of finding convenience channels ideal for busy commuters to grab dinner on the way home.”
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