Household and personal care manufacturer McBride has appointed Raychel Rogers as brand executive for its household cleaning, laundry and dishwashing budget brand Clean 'n Fresh.
Rogers joins McBride following six years in the automotive industry.
She has also worked in a number of marketing roles, including at Littlewoods Shop Direct Group.
In her new role she will oversee all marketing as well as their promotional activity. This includes sales support and new product development for the brand which is sold in a number of discount, convenience and independent retailers.
Rogers said: "It's great to be working on a brand that is so well respected in the trade.Clean 'n Fresh is well known for being a leader in the budget market and I look forward to helping the brand go from strength to strength."