in Russia Julian Hunt, Moscow The high profile relaunch of Wagon Wheels marked out Burton's Foods as the only British company to make a real splash at the World Food exhibition in Moscow. Before the Russian economy collapsed in 1998, Burton's was shipping 20 containers a month of its biscuit brand to the country. Now the company is eager to rebuild that business, said Lynne Jones, Burton's European commercial manager. Jones, who was at the show to support the Wagon Wheels relaunch on to the Russian market, said with stability returning to the market and more foreign retailers opening stores, the company had decided it was "now or never". Wagon Wheels' newly appointed distributor is Melfoods which distributes Pringles in Russia. The company will also market other Burton's brands, notably Cadbury's Fingers and Maryland Cookies. The distributor has won a number of key listings, organised back-to-school promotions and run major consumer sampling activity for Wagon Wheels. The brand is being supported by a six-week TV campaign, which resurrects a popular ad from 1998. The strapline has been modified and ends: We're back!' l See page 18 {{NEWS }}