German winery Reh Kendermann is introducing a Romanian brand from its Carl Reh winery in the country.
Kendermann has already been successful with its River Route from Romania. Val Duná has a modern look to appeal to younger consumer.
“We know these types of wine work but we wanted to capture a different consumer,” said Richard Jones, MD of Reh Kendermann’s UK.
The range consists of five screw cap wines: Pinot Grigio, Chardonnay, Rosé, Merlot and Cabernet Sauvignon, all priced between £3.79 and £3.99.