Kyle Rowe is the new boss of health food retailer Julian Graves.

As director, Rowe will spearhead expansion plans for the business, which was taken over by NBTY Europe, the owner of rival Holland & Barrett, in 2008. A number of loss-making stores have been rebranded as Holland & Barrett, but NBTY said it now planned to extend the 264-strong Julian Graves estate.

Rowe, who has senior management experience with Ann Summers and Travelodge Hotels, said he was already working on the brand image, new lines and marketing strategies.