Halewood International is pumping £6m into marketing its portfolio this Christmas, with the commercial absorbing the lion’s share. Continuing the theme ‘What colour is your Red Square?’, the ad features the funnyman giving an insight into colour-blind dogs.
The TV drive will be backed by outdoor posters in cities including London, Birmingham and Manchester, promoting the RTD brand’s ‘Live in the City’ sampling campaign. Richard Clark, marketing manager at Halewood International, said: “These TV ads are classic Avid. Bo Selecta fans will love them.”