A company that has built its reputation in the ethnic foods sector chose Food & Drink Expo as the launchpad for its first foray into British cuisine. Perween Warsi, founder of S&A Foods, said she wanted to "bring out the best in British" by going into this part of the food market in a big way. "British food is the least innovative sector around the world because of the meat and two veg tradition. We want to bring innovative ideas and make it more exciting," Warsi added. The new range, which comprises six complete meal solutions, is being trialled in the serveover counters in two Budgens stores in Tadley and Bishop's Waltham. The meals on offer are built around chicken, leek and ham, mushroom and rabbit, Lancashire hotpot, chicken fricassee, chicken and stout, and turkey and chestnut. The move is a logical one for S&A, which has experience supplying curries for the serveovers operated by leading food retailers. S&A also plans to launch prepacked British products, and Warsi said she was working with her retail customers to develop a new range. She added: "Our company has been moving towards a world on a plate and this gives consumers a wider choice to choose from." S&A Foods is also launching a new corporate brand with logo and colour scheme. {{NEWS }}