The Scottish red meat industry needs to adapt to changing consumer needs according to a new report. Scots minister for environment and rural development, Ross Finnie's A Forward Strategy for Scottish Agriculture emphasises the need for adaptability. The report recommends recognising the importance of listening to changing consumer needs, particularly where it comes to rebuilding consumer confidence in the wake of recent food scares. The recommendations have been welcomed by Quality Meat Scotland which is now intending to distribute the market research intelligence that companies will need to help reshape their businesses. But QMS stresses the promotion of Scottish products will be reliant on achieving consistent quality assurance standards, a sentiment recognised in the strategy. Chairman Neil Kilpatrick said: "It is about giving directions, clarity, setting goals and providing long-term support." {{NEWS }}