Scottish co-operative Scotmid is trialling a digital TV station ­ Scotmid TV ­ at a store in Uddingston. It is the first grocery retailer to sign up to the system, according to Local Television Network, the company providing the service. Scotmid head of retail Graham Murray said the content could include ads for local companies, rolling news, travel and weather, plus details of instore promotions. Murray said: "At this stage, the service is more information-based, but we hope it will benefit sales in the medium to long term." Murray said Scotmid aimed to roll out the service to all its 66 Scottish stores over the next few months if the trial was successful. LTN marketing manager Jeremy Earley emphasised installation and management of the service was completely subsidised by local ads. LTN is inviting national food and drink brands to advertise on the station and trying to secure Scottish press sponsorship. "We're chasing major supermarkets throughout the UK to install it as well," Earley added. {{NEWS }}