Discover Careers from farm to fork, is designed to encourage 16 to 25-year-olds to forge a career in the Scottish agricultural, food and drink and allied industries, as well as highlight the various opportunities available and skills used.
The initiative includes a competition where young people have to identify the skills and expertise involved in growing or making an existing product and bringing it to the end consumer. The prize includes £1,000, work experience at a key company and tickets to this year's Royal Highland Show from 24 to 27 June.
"The need for an intelligent, educated, motivated and knowledgeable workforce is emerging as a pressing national priority," said Royal Highland Show president Sir Garth Morrison.
"This is a great opportunity not just for those entering the competition, but for the industry to shout about all the career opportunities and attract people who are going to help it achieve its ambitions to make Scotland known as a land of food and drink."
The Scottish food and drink industry employs 330,000 people and is worth more than £10bn.
William Reed Business Media, The Grocer's publisher, has information on careers and employers and case studies of roles at jobs.thegrocer.co.uk/careers.