At its party conference, the Greens said they wanted guidelines designed to inhibit the growth of so-called clone towns and protect retail diversity.
The party said it believed "the prioritising of local business over global business" would win votes at next May's elections.
But a Scottish Grocers Federation spokesman said: "What is a local business? Is it a Spar shop? We would not want to support a planning system that sought to restrict certain groups from opening in some areas.
"We would support a third party right of appeal, to allow communities greater say in what facilities are available in their areas, but would be hesitant to support these kind of proposals."