The Irish seafood board (BIM) is confident this year’s Seafood Expo in Dublin will give the industry a significant boost.

This year’s show, with its emphasis on product display and sampling, was attended by 220 buyers from around the world, representing a 37% increase in buyer attendance figures on the inaugural expo in 2001.

Among the retailers attending were Dunnes Stores, Musgrave/ Supervalu, Superquinn, ADM Londis, Aldi and Spar, as well as France’s Auchan and Casino, Harrods and Harvey Nichols.

Helen Brophy, market development manager, BIM, said: “The success of the original ISE
contributed to the growth of seafood exports from E331m in 2000 to E428m in 2002.”

At the show BIM unveiled its Quality Seafood Programme, its first consumer quality and traceability scheme underpinned by European standard EN45011. It will initially cater for farmed salmon.

BIM is progressing its programme to extend Quality Seafood from farmed salmon to include rainbow trout, mussels, oysters and wild salmon.