Guylian is to air a Christmas TV, magazine and poster campaign next month under the strapline ‘The world’s favourite Belgian chocolate’.
Three versions of its 20-second TV ad feature the Guylian seahorse emerging from Belgian chocolate and focus on Seashells, Seashell Bar and its latest line Twists.
MD Kevin Toms said he was confident the new creative strategy would appeal widely to consumers. “Our products are suited to an extensive range of different chocolate occasions such as gifting, sharing and impulse,” he said.
The brand has introduced new packaging this year.