St Ivel is offering consumers the opportunity to own their own flying inflatable cow, with an on pack promotion on St Ivel Gold spread. The offer runs from July 10 for ten weeks on all packs of Gold, Gold Lowest and Gold Unsalted. Consumers need to send in £1 and one foil as proof of purchase. The promotion coincides with the second burst of Gold's "floating" cows ad campaign. This kicked off on July 5 and will run for four weeks. The ad features the cows of Gold Farm which are so light that they have to be tethered to the ground to stop them floating away. "The promotion is about bringing fun to the spreads category," said trade marketing manager Sandra Dawson. {{P&P }}