The company recently revealed plans to build up to 15 such foodhalls at department stores across the country in a bid to move to the forefront of speciality food retailing.
Croydon builds on concepts that were developed at the first World of Food in Birmingham (The Grocer, September 6, p9), but will feature a new sushi bar, larger seating area, a new steak and seafood bar, a wine tasting area and an enhanced confectionery offer.
For stores that are not large enough to accommodate dedicated foodhalls, a 200-strong ambient range of packaged groceries under the World of Food brand has been distributed across the estate.
Additional standalone World of Food outlets are still being considered by House of Fraser. However, a spokeswoman said that no detailed plans had been drawn up yet.