It has also just launched its first Select and Save Commuter store in Birmingham, designed to meet the needs of city centre business and residential shoppers.
The store lies within a few hundred metres of two Tesco Express stores, but Select and Save director Kam Sanghera said that it was now pulling customers away from the multiple. “We have got a far more extensive range than the Tesco Expresses round the corner. We are trialling a concept that we believe is leading the industry. I don’t think any other group is anywhere near this.”
Sanghera and co-director Steve Jones took nine months to convert a former pub. Two-thirds of the store is chilled, with an emphasis on fresh, and one third is devoted to off sales. The first franchise is also running in Walsall and a second is planned for Birmingham next month.