Consumers who are on low carbohydrate, high protein diets are a major target for a new range of energy shakes called Body Perfect.
Positioned as a handy source of nutrients for people on the move, each of the three strawberry, chocolate and café latte flavours contains more than 20g of protein.
Listed in Tesco and Asda, as well as wholesalers, the products also boast essential vitamins and minerals, less than 2g of carbohydrate and have a maximum of 180 calories.
Daniel Herman, marketing director of manufacturer Bio-synergy, said: “Historically, we have had a background in sports health and nutrition.
“Protein usually needs to be prepared and tends to be savoury but Body Perfect offers consumers a convenient and sweet alternative.”