Sherry brand Harveys is gearing up for its most important season by launching Harveys Discovery Packs for Christmas.
The packs contain a 10cl bottle each of Harveys Bristol Cream, Pale Cream and Amontillado, and aim to offer a simple, affordable way of trying out different styles of sherry.
“With over 30% of all sherry purchases made in the eight week period before Christmas, retailers cannot afford to ignore sherry,” said Jo Smith, brand manager for Harveys.
Harveys Bristol Cream captured 35% of the volume share of the UK sherry market last Christmas [ACNielsen off-trade, w/e 25 Dec 2004].