>>interaction with fixture, shopper involvement and reaction to out of stocks

1 Does the adjacency to cereals position it too much as a cereal replacement? Therefore is it ignored by some of the cereal buyers? Current buyers eat them throughout the day rather than at breakfast time.
2 Shoppers like to explore this display and some enjoy discovering new products - group all these bars together in one location rather than splitting them between biscuits and cereals.
3 Promotions appear to be driving trial and bringing in new buyers - continue to meet shoppers’ expectations by encouraging a high level of interaction with the category.