>>Consumers show High level of loyalty and preference for own-label products

1 There is an opportunity in summer to establish regular buying patterns with shoppers, with a view to increasing their loyalty during winter.
2 As shoppers are keen to substitute chocolate with a chilled alternative, ice cream chocolate bar availability could reflect buying needs, perhaps with specific POP for bars.
3 Availability: out-of-stock of a particular product will result in postponement of purchase, often at a different store.
4 Shoppers in this sector are very open to new products and trying new flavours, but they mentioned that they would be more likely to purchase new flavours if given an opportunity to ‘try before they buy’.