>>too much choice is disliked; information relating to children is important; beware out of stocks

1 Consider ranges and choice - too much choice was confusing for some shoppers.
2 Factor levels are key to the shoppers. Make sure brands are clearly segmented in order of levels, high to low.
3 Shoppers buying for children look for water-resistant and ease of application and frequency of application information. Packaging appealing to children was something mums were looking for at the display.
4 More handy pack sizes for keeping in car, bag or children’s school bag.
5 As ever, avoid out of stocks as one third of shoppers were willing to leave and shop for products in another store.