Shloer has shrunk its familiar one-litre soft drinks to include 275ml single-serve bottles.
The four-pack launches in the grocery market after success in the foodservice and impulse sectors, and has an rsp of £2.99.
Divisional managing director Mike Coppard said: “Our research shows the 275ml bottles will extend and drive usage occasions by appealing to regular consumers of our one-litre glass bottles who want the same delicious taste and premium credentials in a single-serve format. We also expect to tap into a new market of purchasers keen to trial Shloer.”
The three-variant line-up includes two new flavours - White Grape & Blueberry and White Grape & Exotic Fruits - along with Shloer’s bestselling White Grape.
Added Coppard: “Shloer is the number one table-top adult soft drink and is key to helping drive sales in the sector.”
The Shloer brand will be supported in 2005 with a £6m ad, sampling and PR campaign.