Young managers on The Grocer’s reader panel remain deeply sceptical of government plans to force the industry to introduce simple signposting systems on food.
Just more than half (54%) of IGD Leading Edge members said that a clear, signposting system was not feasible, while 40% believed the government was not showing leadership on health issues.
However, there was strong support among members for a system highlighting guideline daily amounts on foods.
One member said: “To help consumers understand the impact that a certain food has on their daily/weekly requirement for energy, the use of guideline daily amounts for calories would be a simple step in educating the consumer without overtly demonising particular foods and would help reinforce the message of everything in moderation.”
Everybody should be responsible for getting this message across, argued another member of the reader panel: “All parties should take ownership of the initiative, from the government through to manufacturers and retailers, schools, parents and children.”