Wet weather for the rest of August then affected the demand for cold convenience foods and beverages but provisions of fresh fruit and vegetables did well.
The unseasonally wet weather for August impacted on most categories with retail sales for the month increasing by just 0.6% on a like-for-like basis and a growth of 3.2% on a total basis, compared with a year earlier.
Kevin Hawkins, director general of the BRC comments: “It was not a good month for anyone. The abysmal August weather helped slow sales to their lowest point since December 2003.”
The report does indicate however than promotions and value-packs for children’s clothing sold well in supermarkets and chain stores, particularly back-to-school wear.